SASS Subscription Page

Omnia Pro is a subscription service that offers anglers a curated selection of fishing gear each month. I was tasked with developing a responsive landing page for the service. The page was designed to be simple and easy to navigate, balancing visual story telling and clearly stating the benefits of the service.

I advocated to create an A/B test to examine the relationship between page height and subscription starts based on different page designs. The experiment was launched and the results indicated a reasonably clear winner that was shipped after the pre-determined amount of experiment exposures.